Child’s Play
What’s Hot
Dynamic Small Business – June/July 2004
Wish you could keep the distracted parent’s attention long enough to actually sell them something?
Child Friendly Solutions is a new company aiming to take the frustration out of the retail experience for both parents and shop owners.
It manufactures and sells Play Centres and Play Panels to occupy children in retail and commercial environments.
According to the company these products are a safe and hygienic alternative to a box of toys, which can often break, create a foot traffic hazard and tend to go missing.
The Play Panel is approximately one metre high and 70 centimetres wide and can occupy up to three children. For larger spaces, additional panels can be attached to create three-sided Play Centre – a play area for up to six children. It can also be used as a marketing tool by adding plain panels and using them for in-store advertising.
A single panel can be mounted on a wall or column in the store using the custom-built bracket supplied with the product. It is made of high impact durable plastic that is safe and easy to clean, is available in four colours, and complies with all the relevant international and Australian safety standards.
The owners are also aiming to promote awareness among retailers of the importance of being more child and family friendly by licensing them to use the trademark terms of the promotions – that is, Child Friendly – so as parents start to seek out ‘child friendly’ stores, the trademark can become a part of the retailer’s marketing strategy. |