Where it all began . . .

Founded in 1999, Child Friendly Solutions was conceived after many frustrating hours trying to shop with small children. There didn't seem to be anything available to retailers to help them look after customers with small children safely, and keep them in the store.

The Child Friendly Solutions product offering has been expanded to include customised and fully branded play solutions for retail stores. The team also offers a Play Area Consultancy service to assist retailers, shop fitters and architects with in-store play solutions, particularly for smaller or more challenging retail fit-outs.

So we came up with these safe, hygienic, inexpensive Play Panels, specifically designed for retail and commercial environments.

Since its inception, Child Friendly Solutions has grown substantially and now exports to countries including NZ, UK and USA. Clients include Westpac, Toyota, Esprit and Westfield just to name a few.


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Michelle Barraclough

Chief Marketing Officer

Michelle spent 12 years consulting to businesses in tourism, hospitality, services and retail before starting Child Friendly Solutions in 1999. Michelle has led the company to successfully entering the global market, with distributors in the USA and UK.

Michelle is responsible for sales, exports and marketing. She also runs training workshops and presentations to retailers on the impact of child friendly retailing and how to implement it so that retailers can increase revenue and improve the customer experience in-store.


Kelly Bartholomew

Chief Operations Officer

Kelly is the operations, administration and customer service guru of Child Friendly Solutions and it is her friendly voice you'll hear when you call us with an order or a query. Kelly brings her brilliant organisational skills to the company, directing administration, accounting and all customer related activities.

Kelly brings her background in early childhood education to bear on our new product development.



John Barraclough


John specialises in planning and managing start-up companies through the early growth stages of their development. John has more than 20 years experience in building successful start-up organisations, across industries as diverse as IT, corporate advisory services and manufacturing.

For Child Friendly Solutions, John provides the financial planning and organisational discipline to support the global growth of the company.



Craig Bartholomew

Chief Technical Officer

Craig has a wealth of experience across global media, digital, logistics and operations sectors. He also has strong product management experience and proven ability to successfully launch new products into highly competitive markets and commercial landscapes.

Craig is the sales driver for Child Friendly Solutions, leading the company into new markets and bringing a keen and experienced eye to the marketing of Child Friendly Solutions' unique products.