If you’re a retailer experiencing tough times, here are some sobering statistics that could help you.
Research shows that 85% of parents shop with their children in tow but 91% of them experience difficulty making a purchase due to their kids distracting them.
That means that a significant number of your customers are potentially walking out the door, without making a purchase, because the little people are bugging mum and dad for a donut.
How does that translate into lost sales in your business? If you lose $100 in sales a day from these customers, that equates to over $35,000 in lost sales each year.
Fortunately, it doesn’t take a huge amount of time or money to keep those mums and dads in your store spending. You just need a safe, space-effective play solution and a few tips on how to maximise sales, all of which you can find right here in our Free Retail Report.
Child Friendly Solutions has been assisting Australian retailers with in-store play solutions for 14 years including Big W, K-Mart, Westpac, Toyota and Westfield. You can find Child Friendly Solutions Play Panels, Play Tables and other play equipment, as well as information on becoming a child friendly retailer, at www.childfriendly.com.au